Realtor® Designations – What They Mean and Why It’s Important


We’ve worked very hard over the years to earn the designations above.  But why and what does it mean?

We’re not performing surgery, but just like you want your surgeon to be an M.D., it’s important your real estate agent has the proper industry credentials as well.

What do Realtor® Designations Mean?

Let’s start by defining each:

CRS Designation

Certified Residential Specialist® / CRS®:  CRS delivers the education, resources and connections agents need.  Covering topics from listing, selling, pricing, technology, marketing and more.  CRS is considered the symbol of excellence in residential real estate.

GRI Designation

Graduate, REALTOR Institute® / GRIsm:  This designation, is for all real estate agents who want a solid foundation.  It provides the platform necessary to becoming a successful agent.

ABR Designation

Accredited Buyer’s Representative / ABR®:  ABR is instrumental for Realtors® who will be representing home buyers.  Providing exclusive resources specifically related to staying up to date on home buying issues and trends, this designation provides unique insight on how to best serve home buyers.


e-Pro Designation

e-Pro®:  Never more important than now, e-Pro provides the tools and resources necessary to keep up in an ever-changing world of technology.  The majority of home buyers begin the search online.  It’s important your real estate agent understand more than just the fundamentals.

           e-Cert:  e-Certified sales associates have in-depth knowledge of leading Internet marketing solutions, digital imaging and electronic communication.

eCert is specifically a Prudential designation.

Why do Realtor® Designations Matter?

It’s important because it means as a home buyer or home seller in or near Wake County, NC you are getting very experienced, knowledgeable and skilled Realtors® you can trust with what could be one of your largest financial transaction.

We put in extra hours annually to stay up to date on everything that’s current in real estate.  We are serious about providing the most excellent service to our clients.

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